Quick Summary
Overview
About Apption: Apption is a dynamic data, AI, and software consulting company that partners with leading government and private organizations to deliver innovative solutions.
Key Responsibilities
Marketing Content Creation: Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.
Requirements Summary
Bachelor's degree in Marketing, Business, Communications, or related field. 2+ years of experience in marketing, sales, or a similar role. Proficiency with Canva, PowerPoint, Figma, and HubSpot.
Technical Tools
azurefigmagoogle-analyticshubspotb2bdata-analysisproject-management
Responsibilities
~1 min read- Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
- Measure performance of MQL (Marketing Qualified Lead) generation.
- Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.
- Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
- Maintain the CRM system (HubSpot) to ensure timely follow-ups.
- Conduct discover calls, and schedule demo meetings with the right stakeholders on our team.
- Assist in preparing proposals and creating quotes.
- Attend in-person events (conferences, showcases, partner events) to generate leads and promote Apption's brand awareness.
Requirements
~1 min read- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in marketing, sales, or a similar role.
- Proficiency with Canva, PowerPoint, Figma, and HubSpot.
- Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
- Excellent communication, organizational, and project management skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong analytical skills with the ability to interpret marketing metrics.
- Experience with website management and CMS platforms.
- Familiarity with data analytics tools (Google Analytics, SEMRUSH).
- Prior experience in the technology or consulting industry.
What We Offer
~1 min read✓Competitive salary and benefits package.
✓Flexible working environment (remote/hybrid options).
✓Professional development opportunities.
✓A collaborative, innovative, and growth-oriented team culture.
✓Regular offsite social team building activities.
✓Opportunities to work on impactful projects with industry leaders.
Location & Eligibility
Where is the job
Ottawa, Canada
On-site at the office
Who can apply
CA
About this job
- Who can apply
- Canada
- Posted
- 182 days ago
Listing Details
- First seen
- May 6, 2026
- Last seen
- November 5, 2026
Posting Health
- Days active
- 182
- Repost count
- 0
- Trust Level
- 22%
- Scored at
- November 5, 2026
Signal breakdown
freshnesssource trustcontent trustemployer trust
External application
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