Content & Growth Marketing Specialist

About the Role Our client is seeking a results-driven Content & Growth Marketing strategist with a strong focus on lead generation. The ideal candidate should have a strong background in developing and executing digital marketing campaigns that attract and convert potential clients. Key Responsibilities: Develop and execute lead generation strategies through digital marketing campaigns. Optimize and manage paid advertising (Google Ads, LinkedIn Ads, Facebook/Instagram Ads, etc.) to drive qualified leads. Implement and monitor SEO and content marketing strategies to enhance online visibility. Oversee and manage social media accounts, ensuring consistent engagement and growth. Create compelling email marketing campaigns for both potential clients and job seekers. Utilize data analytics tools (Google Analytics, HubSpot, etc.) to track, measure, and optimize campaign performance. Develop landing pages, lead magnets, and marketing funnels to enhance conversion rates. Collaborate with the sales and recruitment teams to align marketing strategies with business objectives. Stay up-to-date with digital marketing trends and best practices to ensure continuous innovation. Requirements Proven experience as a digital marketing manager/strategist in a B2B setting, preferably in recruitment or HR services. Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing. Experience with CRM and marketing automation tools (HubSpot, Zoho, etc.). Ability to create and implement effective lead generation strategies. Excellent analytical skills and experience using Google Analytics or similar tools. Familiarity with LinkedIn outreach and automation tools. Certification in Google Ads, HubSpot, or digital marketing is a plus. Knowledge of B2B marketing and employer branding. Strong written and verbal communication skills. Ability to work independently with minimal supervision. Creative mindset with a data-driven approach to marketing.