12mo ago

Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team)

United States·DallasRegular Employeeexecutive

Data ScienceMarketingOtherMarketing DirectorCommercial

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Overview

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years.

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Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years.

Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections.

With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics.

To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.

The Director role is responsible for leading and cultivating Customer engagements and building and managing a team of consultants and analysts in the delivery of our solutions to major advertisers. The Director plays a prominent role as a customer and team lead with hands-on involvement in project management, business interpretation and application, Customer communication, insights/results delivery and ultimately the adoption of technology and the analytics program within the Customer organization. Directors are also expected to share new and innovative ideas, lead/participate in global corporate initiatives. You will collaborate with your peers by developing resourcing plans, managing revenue goals, and contributing to new business development.

Strategically manage a portfolio of accounts and provide thought leadership to delight the Customer; Understanding Customer business objectives and provide actionable insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media, or Multi-Touch Attribution, Test-and-Learn or Experimental Design, Pricing Strategy, Customer Segmentation Analyses and Marketing Investment Optimization. You will understand the differences and bridge gaps between various types of research & customer insights.

Provide hands-on Team leadership to ensure timely and effective Customer deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, evaluating, and reviewing progress; anticipating and diplomatically resolving potential issues with internal and Customer partners.

Drive efficient and effective Customer delivery, with an eye on account profitability. Be a steward for adopting technology, utilizing standard delivery approaches, ensuring consistent and robust documentation, and continuously improving our delivery process

Lead the team to develop and deliver insightful presentations that demonstrate tangible value and Customer impact. Providing expert consultative advice to Customers with confidence and clarity

Infuse industry knowledge and business acumen to help drive adoption of analytic insights and software in Customer decision processes

Manage towards revenue and profitability goals. Work with the VP CET Leadership to manage Customer contract renewals and upsell opportunities. Actively seek opportunities to grow account relationships through additional solutions, brands, analytic dimensions, and geographies.

Collaborate with CET partners and Finance to keep financial systems up to date.

Partner with other CET Directors and VPs across regional offices to ensure sufficient and balanced resourcing

Train and coach new & existing team members, guiding career growth and leading performance management discussions

Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organizational efficiency for scalability

Contribute to the company’s overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities

Lead by example; Communicate, embody, and advocate for Analytic Partners vision and values. Support and drive a culture of accountability, empowerment and engagement while recognizing and appreciating diverse needs.

Bachelor’s degree or above (ideal areas of study/related study include: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)

10+ years of experience with marketing mix modeling, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience

Proficient working knowledge of Microsoft PowerPoint and Excel

Highly analytical with strong problem-solving skills and attention to detail

Strong Project Management skills with the ability to organize and prioritize schedules

Strong customer management skills to handle tricky situations diplomatically and manage customer expectations

Experience leading and working with a team developing and delivering presentations with insights that deliver value to customers

Proven success with customer delivery of advanced analytics programs such as marketing mix modeling and unified measurement

The ability to occasionally travel domestically and/or internationally

Excellent verbal and written communication skills

Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

People: We value our people, customers, and partners

Passion: We love what we do

Growth: Unlimited growth means unlimited potential

AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEIHere

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.

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