8mo ago

Marketing Analytics Consultant

Data ScienceMarketingOtherMarketing AnalyticsAnalytics Consultant

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Overview

About Right Side Up Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Technical Tools

amplitudebigquerygoogle-analyticslookermixpanelsegmentsnowflakesqltableaudatabase-design

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

We’re seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who can translate complex data into actionable insights, helping teams make smarter decisions and drive measurable growth.

Projects may include building analytics frameworks, implementing tracking systems, developing attribution models, and creating reporting across multiple marketing channels. Contract engagements typically range from 10–40 hours per week.

Design and implement marketing analytics frameworks to measure performance across channels

Set up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)

Build and maintain dashboards and reporting to monitor KPIs and campaign performance

Analyze data across paid, organic, lifecycle, and product channels to identify insights and opportunities

Develop and refine attribution models to better understand channel impact

Support Media Mix Modeling (MMM) and other advanced measurement approaches

Partner with marketing, product, and data teams to ensure data accuracy and alignment

Translate data into clear recommendations for stakeholders

Strong foundation in marketing analytics and performance measurement

Experience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)

Experience building dashboards using tools such as Looker, Tableau, or similar

Familiarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)