Associate Director, Brand Marketing, Body Category, Naturium

 

 

 

 

 

Position Summary:

Are you obsessed with body care? Do you live for the cultural moment, the brand world, and the kind of storytelling that makes people feel something and then buy something? Do you want to build a brand, not just run a campaign?

Naturium is seeking an Associate Director, Brand Marketing – Body Category to define and drive the global brand strategy and go-to-market vision for our body care portfolio. This is a high-impact role for a brand world builder, someone who can construct the creative and strategic architecture that makes a category feel inevitable, then activate it with precision across markets and channels.

You will own the global brand identity for Naturium body: what it stands for, how it speaks, and where it shows up. You will set the go-to-market vision, shaping how the body brand lands with consumers at every touchpoint from retail floors to cultural conversations. Reporting to the Global Brand Lead, this role operates at the highest level of brand thinking while remaining deeply connected to how strategy converts to real-world brand resonance.

8+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands

Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy

Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments

Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required

Strong understanding of the body care category, consumer behavior, and cultural trends

A genuine cultural antenna. You know what's happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation

Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling

Experience working with internal creative teams and external agency partners to deliver high-impact brand work

Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context

Strong financial acumen with experience managing brand investment and performance metrics

Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience

Highly strategic with strong executional instinct; you can write the brand manifesto and make sure it gets built

Ability to travel as business needs require

The base salary range for this role is listed above. 

 

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

 

Compensation components are subject to change at the company’s discretion