Outbound Specialist: X + LinkedIn

FounderBrands is a young and fast-growing startup. We are not a corporation that has been around for 50+ years where you go into the office every day and get bored. We don't have everything figured out. We are constantly evolving and changing and you need to be comfortable in a startup environment to be a fit for this role. Some people like that environment, others don't. If you want the opportunity to have a major impact on your company from Day 1, this job will be a good fit for you. We anticipate growing all of our departments as our company grows and we want you to grow with us.

— Collin Rutherford, CEO

FounderBrands is a content agency. We help our clients grow personal brands and drive high-quality leads to their businesses. One of our core services is X + LinkedIn outbound lead generation for our clients. We identify high-value prospects, engage them with value-first outreach, and book qualified sales calls that convert.

We’re looking for a results-driven Outbound Lead Generation Specialist to run our proven outreach system for clients. This role requires equal parts strategic thinking, execution, and relationship building. You’ll be the person who makes sure every potential lead is found, engaged, and moved toward a booked call.

• Identify qualified prospects by analyzing engagement with client content and matching them to Ideal Customer Profiles (ICPs)
• Build and maintain targeted lead lists for each client account using Clay and LinkedIn Sales Navigator
• Research prospects to personalize outreach and increase response rates

• Send tailored outreach messages on X and LinkedIn to spark interest and encourage replies
• Provide value upfront in messages to build trust and increase conversion potential
• Handle follow-ups and responses to keep conversations moving toward a booked call

• Book calls directly into client calendars using scheduling tools like Calendly
• Monitor booked call rates and suggest improvements to outreach strategy

• Maintain accurate outreach performance data for weekly and monthly reports
• Suggest and implement optimizations to improve client results over time
• Track all outreach activity, responses, booked calls, and conversions

• 2+ years experience in outbound lead generation, B2B sales development, or similar role
• Experience with LinkedIn Sales Navigator, Clay, or similar

If you like what you see, scroll up to apply today!