Digital Media and PR Coordinator

Digital Media Project - MircoTox

• Cover image
• Caption with relevant hashtags

• Voiceover audio
• B-roll footage of Dr. Lily
• Introduction clip featuring Dr. Lily

• →Create, edit, publish, and share engaging content across social media platforms including Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
• →Optimize company pages across platforms to enhance visibility and brand engagement
• →Develop copy for social media, email marketing campaigns, and website content
• →Collaborate with an external website team to update landing pages and on-site messaging
• →Grow and engage social media audiences through strategic interaction and community building
• →Nurture relationships with media contacts, customers, and referring providers through community outreach and cross-promotional efforts
• →Manage and execute a monthly content calendar and schedule for timely campaigns
• →Organize and maintain photo and video content libraries across internal servers
• →Assist in writing and editing editorial content for external media features
• →Monitor trends, platform updates, and best practices, providing actionable insights to optimize marketing strategies
• →Analyze social media metrics and adjust strategies based on performance data
• →Collaborate closely with internal departments, including front office, clinical teams, business development, and providers
• →Design marketing collateral such as brochures, signage, mailers, and promotional cards

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field; or 3–5 years of relevant work experience
• Strong written and verbal communication skills
• Proficiency in content creation (photo, video, and graphic design)
• Proven experience managing social platforms and using social analytics tools
• Highly organized, self-motivated, with excellent attention to detail and a positive, proactive mindset