Senior Meta Ads Specialist

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

We are hiring a Meta Ads Specialist to manage and optimize paid advertising campaigns across Meta platforms, including Facebook and Instagram. This is a remote digital marketing job ideal for candidates with experience in performance marketing, paid social media campaigns, and data-driven ad optimization.

You’ll be responsible for planning, launching, and scaling high-performing ad campaigns that generate leads, increase conversions, and drive revenue for growing international businesses.

• →Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram Ads) for lead generation and sales.
• → Conduct audience research and targeting to identify high-converting customer segments.
• → Create and test ad creatives, copy, and landing page variations to improve performance.
• → Monitor campaign performance and optimize based on ROAS, CTR, CPC, and conversion metrics.
• → Implement A/B testing strategies for ad creatives, audiences, and placements.
• → Manage advertising budgets and scale campaigns while maintaining profitability.
• → Use analytics tools such as Meta Ads Manager, Google Analytics, and CRM systems to track campaign performance.
• → Collaborate with marketing and sales teams to align campaigns with overall growth strategies.
• → Prepare performance reports and provide insights to improve marketing outcomes.

• 4+ years of experience managing Meta Ads (Facebook Ads / Instagram Ads) campaigns.

• Proven experience with paid social media marketing and performance advertising.
• Strong understanding of audience targeting, retargeting, and conversion tracking.
• Experience managing lead generation or eCommerce campaigns.
• Ability to analyze campaign data and optimize for ROI and conversion rates.
• Familiarity with Meta Ads Manager, Facebook Pixel, and analytics tools.
• Strong written communication skills for creating high-performing ad copy.
• Experience working remotely and collaborating with global teams is a plus.