4mo ago

Trade Marketing Senior Manager

OtherManager

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Quick Summary

Key Responsibilities

Strategy and Policies: Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group.

Technical Tools

OtherManager

What you’ll do:

Strategy and Policies:
Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group.
Integrated Marketing Plan:
Collaborates with operational teams and corporate strategic planning to ensure a cohesive, integrated marketing approach for the category.
Marketing Plan:
Develops and manages an annual marketing action plan for the category, setting realistic targets, budgets, performance metrics, and contingency plans.
Plan Implementation:
Oversees the execution of the category marketing plans, ensuring Category Leaders align with strategic goals and deliver on commitments effectively.
Market Audits:
Conducts market audits within the relevant category to assess strengths, weaknesses, competitor activity, and market positioning.
Market Research:
Leads ongoing market research efforts to identify market trends and potential product or service innovations that align with Nuqul Group’s category strategy.
Project Management:
Manages strategic marketing initiatives, focusing on identifying and capitalizing on new category-related opportunities, whether product-based or channel-driven.
Brand Strategies:
Develops and implements category-specific brand strategies, ensuring each brand within the category achieves its objectives, contributes to overall portfolio value, and maintains strong market positioning.
Product Development:
Guides the new product development process within the category, driving innovation and ensuring product offerings align with market demands to secure competitive advantages.
Agency and Channel Evaluation:
Assesses the performance of agencies and communication channels supporting the category, ensuring maximum return on investment and making adjustments as needed.
Leadership and Management:
Leads and mentors the marketing team, ensuring effective performance and fostering the development of skills necessary to achieve the strategic goals of the category.