Business Associate - Growth & Retention

Role: Growth & Retention: Business Associate

Job Description:

The Growth and Retention team has 2 mandates:

1. Monthly Transacting users (MTU): Break and drive each part of the funnel: New user Traffic and conversion, Repeat user retention, Dormant user reactivation.

2. LTV: Improving the LTV of every user acquired on the platform: frequency building and Cross-sell

Roles & Expectations:

1. MTU:

a. Planning & governance of the metric – Breakup of the metric (Cohort, Traffic, Conversion), Inputs which influence the metric and Daily/Weekly trends

b. Analytical framework to understand Traffic breaking by multiple user-segments

c. End to end ownership: Do what it takes to move the metric by working with stakeholders across Marketing, Comms, Merchandising, Product and Category to move the metric

d. Plan for backup plans if metric is not on Track

2. LTV:

a. Define the LTV across multiple categories

b. Break problem statement into sub-problems and drive it by working with owners of each sub-metric

c. Cohort-wise tracking and solutioning to improve the metric

Preferred Candidate:

• 1-2 years of post UG work experience across Management Consulting (or) Consumer strategy /
• Consumer facing Product in Consumer tech companies
• First-principled thinking: building hypotheses of factors influencing target metric, learnings from past successful/ failed experiments and designing new solutions.
• Consumer thinking to design consumer-backward offerings/ purpose-built journeys
• Data-first thinking to interpret trends and conclude insights post bias-removal.
• Strong execution rigour - bias for action while also being comfortable in ambiguous environments
• Ability to effectively communicate across stakeholders across functions and positions