Integrated Media Planner

This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by: 

Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy 

Delivering integrated media plans considering all media channels based on clear rationale 

Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand 

Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success 

Negotiating with vendors to secure the best inventory and pricing available for our clients 

Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans 

Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers. 

Operating with a solutions-oriented approach and a high degree of client servicing 

Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign 

Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

Assisting Finance in billing executions and discrepancies 

Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

2+ years of experience in digital media planning and buying 

Understanding and interest in programmatic media and real-time bidding 

Experience working alongside a Demand Side Platform 

Strategic thinking and proactive client service skills 

Strong written and verbal communication skills 

Strong issue resolution and problem-solving capabilities 

Ability to work well in a cross functional team environment 

Passion for staying current with the latest research and media tools to guide recommendations 

Intermediate to Advanced Excel and PowerPoint skills 

Commitment to creating inclusive, respectful environments where all voices are valued and supported. 

Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning. 

Hands on DSP buying experience 

Previous holistic media planning experience 

Experience working with a 3rd party ad server 

Experience in digital reporting dashboards such as Datorama 

Experience in holistic media planning with a focus on search and social 

Basis Certified