Performance Marketing Manager

Location: Bengaluru, Karnataka, India (On-site)

Team: Growth/Marketing

We are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.

• →Plan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channels
  
• →Drive high-quality lead acquisition and improve funnel conversion
  
• →Continuously optimise budgets, targeting, and creatives to improve performance
  
• →Analyse campaign performance and identify growth opportunities
  

Work closely with content/design teams to improve ad effectiveness

Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.

Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.

• 2–3 years experience in performance marketing
  
• B2C experience preferred
  
• Prior EdTech experience (higher-ed or scaled consumer product) preferred
  
• Strong analytical and execution mindset