Brand Marketing Manager

Our client is a growing consumer products company that combines smart hardware, a companion app, and a library of original and licensed audio content to create screen-free learning experiences for young children. As the business expands into new markets, this role will build brand strategy from the ground up, driving awareness through creative, non-paid tactics given a capped advertising budget, and keeping messaging aligned across a website-led sales channel that now drives the majority of revenue and a growing network of retail partners. You will lead end-to-end product launches and turn deep parent and child research into marketing strategies that support long-term brand KPIs, such as organic traffic, which are inherently harder to measure than short-term, direct-response performance metrics.

Lead end-to-end planning and execution of new product launches, covering naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localization of branded character content for the local market

Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies to build sustained brand awareness and engagement

Develop and execute public relations strategy, including press releases and ongoing media and KOL relationship management, to strengthen brand reputation and mindshare

Identify, negotiate, and manage strategic cross-industry partnerships, such as collaborations with other parenting brands, educational organizations, or IP holders, to expand the brand's audience reach

Design and run structured user and market research initiatives, including customer surveys, market studies, and exit-poll analysis, translating the findings into actionable marketing strategy