Integrated Marketing Manager

We are looking for an experienced Marketing Manager to lead integrated marketing strategies across digital and traditional channels. This role is responsible for driving brand visibility, supporting sales growth, and executing high-impact campaigns in a fast-growing, multi-branch business environment.

The ideal candidate is both strategic and hands-on, with strong leadership experience and a proven track record in campaign planning, execution, and performance evaluation.

Key Responsibilities:

• Develop and execute integrated marketing strategies aligned with business and sales objectives

• Lead end-to-end campaign planning, execution, and post-campaign analysis

• Ensure brand consistency across all ATL, BTL, and digital channels

• Oversee digital marketing initiatives including Facebook Ads, TikTok campaigns, and content execution

• Manage traditional marketing activities such as events, activations, and outdoor advertising

• Collaborate closely with Sales, Operations, and other internal teams to support growth initiatives

• Monitor campaign performance using data, reports, and customer insights to guide decisions

• Manage marketing budgets, suppliers, and agency partners

• Lead and develop the marketing team to ensure timely and effective execution of initiatives

• Support branch-level and regional marketing activities, including occasional travel

Requirements:

• Bachelor's degree in Marketing, Business, or a related field

• Minimum 5 years of relevant marketing experience, with demonstrated people management exposure

• Strong background in Retail, FMCG, or Multibrand business environments 

• Proven experience handling both digital and traditional marketing

• Hands-on experience with Facebook Ads and TikTok marketing

• Working knowledge of basic design tools (e.g., Canva, Photoshop)

• Strong analytical, communication, and project management skills

• Strategic thinker with the ability to translate insights into actionable campaigns

• Willingness to travel as required for branches and marketing activities

• Cebu-based candidates are highly preferred