SEO Analyst

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

• Create new innovative ways to drive organic traffic and search visibility
• Create keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
• Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search