Sales Associate - Revolution Road Harley Davidson

Harley-Davidson Job Opportunity — Live the Legend. Lead the Ride.

Location: West Bridgewater, MA |  Department: Sales   |  Employment Type: Full-Time

Few brands in the world evoke the passion, freedom, and raw power of Harley-Davidson. As part of RideNow Powersports—the nation’s premier powersports network with over 50 locations nationwide—our Harley-Davidson dealerships aren't just retail stores; they are the heart of the riding community. From the unmistakable rumble of V-Twin engines to iconic apparel, custom gear, and top-tier service, we live and breathe the Harley-Davidson lifestyle every single day.

Are you ready to turn your passion for motorcycles into an exciting, high-octane career? RideNow Group is seeking an energetic, customer-focused, and authentic Fit Specialist to join our Harley-Davidson team.

As a Fit Specialist, you will be the ultimate guide for riders finding their perfect motorcycle and riding gear. You’ll work closely with customers to understand their riding style, ergonomics, and personal preferences, ensuring every rider leaves with a bike tailored perfectly to them and an authentic Harley-Davidson experience.

• →Deliver Customized Fit Consultations: Guide customers through personalized bike fit assessments, matching riders to the right motorcycle, seat adjustments, handlebars, controls, and riding gear.
• →Provide Top-Tier Customer Engagement: Build genuine relationships with riders, answering technical questions and delivering a welcoming, world-class showroom experience.
• →Promote Accessories & Ergonomic Upgrades: Recommend custom parts, accessories, and fit enhancements to optimize rider comfort, safety, and performance.
• →Collaborate Across Departments: Work seamlessly with Motorcycle Sales, Parts, and Service departments to ensure complete, customized delivery for each customer.
• →Maintain Showroom Standards: Ensure fitment display areas and motorcycles are clean, organized, and properly showcased.
• →Stay Product Informed: Keep up to date with new Harley-Davidson motorcycle models, ergonomic features, and custom options.
• →Achieve Monthly Sales Goals: Consistently meet or exceed individual and team monthly sales targets in a dynamic, high-pressure environment.
• →Other duties as assigned

• Passion for Motorcycles: Strong passion for motorcycle culture and enthusiasm for the Harley-Davidson brand.
• Customer Service Experience: Prior experience in retail sales, customer service, or consultative sales is highly preferred.
• Communication & Interpersonal Skills: Ability to connect easily with diverse customers and translate technical fit details into clear recommendations.
• Attention to Detail: Keen eye for ergonomics, rider sizing, and tailored motorcycle setups.
• Physical Stamina & Agility: Ability to stand for extended periods, push, pull, up to 850 lb motorcycles and other units, along with frequent bending, kneeling, crouching, reaching, and lifting up to 50 lbs.
• Dealership Premises & Safety Awareness: Ability to navigate safely through indoor showrooms, vehicle lots, and service areas while maintaining constant situational awareness ("head on a swivel") around moving motorcycles, customer foot traffic, and displays.
• Loud & High-Energy Environment: Comfort working in a loud, dynamic environment with frequent motorcycle V-Twin engine noise.
• Schedule Flexibility: Willingness to work weekends, evenings, and key event days as needed.

• Screening Requirements: All applicants must pass pre-employment screenings, including a background check, Motor Vehicle Record (MVR) review, and drug test.
• Equal Opportunity Employer: RideNow Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications.