Head of Product

Yassir is the leading super app in the Maghreb region, transforming how daily services are delivered. Operating across 45+ cities in Africa and beyond, Yassir offers ride-hailing, last-mile delivery, and is rapidly expanding its financial services ecosystem to enable users to pay, save, and borrow digitally.

With a global, distributed tech team and a fast-scaling product organization, Yassir is building a multi-vertical platform serving millions of users across emerging markets.

• Define and drive the product vision aligned with Yassir’s overall business strategy
• Own the product roadmap across multiple product lines or value streams
• Identify opportunities for growth, monetization, and market expansion

• Lead, mentor, and scale a team of Product Managers and Product Leaders
• Establish strong product culture focused on ownership, impact, and accountability
• Partner closely with Engineering, Design, Data, and Business teams

• Ensure high-quality, timely delivery of product initiatives across squads
• Drive outcome-based roadmaps (KPIs, OKRs, business impact)
• Oversee prioritization, trade-offs, and resource allocation

• Work closely with Heads of Engineering, Design, and Business stakeholders
• Align product initiatives with company-wide objectives and regional needs
• Act as the key product representative in leadership discussions

• Champion customer-centric product development and discovery
• Leverage data, research, and feedback loops to inform decisions
• Understand local market nuances across multiple geographies

• Define product processes, frameworks, and best practices
• Improve product development lifecycle and team efficiency
• Ensure clear product governance and decision-making frameworks

• 10+ years of experience in Product Management
• 5+ years in leadership roles managing Product Managers or product teams
• Proven experience building and scaling products in fintech, marketplaces, or super apps
• Strong experience in multi-sided platforms (e.g., users, merchants, partners)
• Track record of delivering products from 0 → 1 and scaling to maturity
• Deep understanding of data-driven product development
• Experience working in high-growth, fast-paced environments
• Strong stakeholder management and communication skills

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• Experience in emerging markets (Africa, MENA, or similar)
• Experience managing multi-country product organizations