Director, Growth Marketing

You’ll be measured primarily by:

• Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
• SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.
• Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting
• Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.
• Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.
• Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.
• Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.

A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth.

• 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

In accordance with New York pay transparency requirements, the salary range for this role is $135,000 - $190,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” 
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.