Strategy & Insights Manager (Influencer Marketing)

The Shelf is a fast-growing influencer marketing agency that blends data science with creativity to deliver standout campaigns. We work with top brands and platforms to craft strategies that are performance-first and culturally relevant.

Everyone claims to be data-backed. We prove it:

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by 5x in conversions
📺 TikTok verified that our campaigns perform 500x above their ad benchmarks in watch time
🥈 One of our TikTok ads ranked #2 globally for an entire month

But what really sets us apart? Our people-first culture. We actively discourage burnout, uphold a true 40-hour workweek, and invest deeply in our team’s wellbeing and growth.

• We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

🔍 Market Intelligence Support

• →Research platforms, brands, and verticals
• →Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives 
• →Identify algorithm-centric cultural trends shaping content and influencer strategy

📊 Strategy Support

• →Build data-rich decks for pitches and campaigns
• →Translate data into compelling narratives
• →Source high-quality, relevant creators within the social landscape
• →Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• →Align creator ecosystems and platform behaviors with campaign goals
• →Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• →Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 AI & Content Intelligence

• →Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• →Support initiatives around trendspotting and creator discovery using AI

🤝 Cross-Functional Collaboration

Work closely with multiple teams to deliver strategic impact across the business:

• →Creative: Support ongoing client renewals with trend and creator insight
• →New Business: Contribute to RFPs with standout strategy and creator POVs
• →Marketing: Provide strategic input and support for agency webinars and thought leadership content
  Product: Partner with internal stakeholders on evolving agency tech and UI needs
• →Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

We’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.