Market Information Manager – Campaign Planner

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

• →Project management
• →Data exploration
• →Population sizing
• →Data extraction
• →Design of experiment (DOE)
• →Legal review of data usage
• →Offline/online channel management. 

• Basic understanding of relational database structures and principles 
• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
• Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
• Experience working in a fast-past environment and managing multiple priorities
• Project management experience

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
• Experience working in the financial industry 
• Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

• Attention to Detail
• Collaboration
• Project Management
• Recording/Organizing Information
• Technical Strategy Development
• Data Collection and Entry
• Decision Making
• Oral Communications
• Solution Delivery Process
• Technical Documentation
• Active Listening
• Analytical Thinking
• Business Process Analysis
• Continuous Improvement
• Data Quality Management