Senior Social Media Coordinator

Come and join the Samsonite Group, where you'll have the opportunity to work within our portfolio of global brands, including American Tourister, Lipault and High Sierra.

• Manage and execute social media content calendars across multiple platforms.
• Create, schedule and publish engaging content, including video, imagery and copy.
• Coordinate content, PR and media campaigns, including product gifting, partnerships, media outreach and press materials.
• Support the planning and delivery of product launches, promotional campaigns and brand initiatives.
• Coordinate photoshoots, video shoots, events and content production.
• Monitor campaign performance, social engagement, media coverage and industry trends, providing insights and recommendations.
• Produce regular social media, PR and campaign performance reports.
• Maintain marketing calendars, campaign assets, invoices, purchase orders and related administration.
• Collaborate with Brand, eCommerce and Retail teams to ensure a consistent brand experience across all touchpoints.
• No two days are the same.

• Experience in social media marketing, content creation and campaign coordination.
• Excellent written communication
• Strong understanding of social media platforms, influencer marketing, digital marketing trends and the overall media landscape.
• Experience managing content planning, scheduling, community engagement and campaign performance reporting.
• The ability to manage multiple projects and deadlines simultaneously.
• Tertiary qualification in Marketing, Communications or a related field.
• Strong content creation skills across video, image and written formats.
• Experience using Meta Business Manager, Instagram, Facebook, TikTok and other social platforms.
• Experience with social media management tools such as Hootsuite, Later, Sprout Social or similar.
• Proficiency with Canva, CapCut, Adobe Creative Suite or similar content creation tools.
• Strong organisational, project management and stakeholder management skills.

• Excellent copywriting skills, and or an ability to hone your copywriting skills.
• Experience in a PR, media or agency environment.
• Knowledge of Google Analytics, SEO and emerging digital marketing trends.
• Experience with media monitoring platforms such as Meltwater.
• Familiarity with LinkedIn, YouTube, Snapchat, WeChat and Xiaohongshu (Little Red Book).

*This is a wonderful opportunity to work within a dynamic organisation and there is opportunity to develop the skills you are interested in the most!