Digital Marketing Specialist

Position Title: Digital Marketing Specialist Location: Riyadh, Saudi Arabia Type: Full-time Saudi Nationals are encouraged to apply. ABOUT THE CLIENT A leading technology organization supporting entities through digital transformation and intelligent automation solutions. Helping businesses streamline processes, improve operational efficiency, use data more effectively, and enhance overall performance through advanced technology expertise. ABOUT THE ROLE Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing initiatives that drive brand awareness, demand generation, and lead acquisition for the software solutions. The role requires collaborating closely with sales, product, and technical teams to maximize campaign performance, generate qualified leads, and strengthen the company’s digital presence. KEY RESPONSIBILITIES Plan, execute, and optimize digital marketing campaigns across multiple digital channels. Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising. Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams. Monitor campaign performance, analyze key performance indicators (KPIs), and implement data-driven improvements to maximize ROI. Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms. Execute demand generation and lead nurturing campaigns to support business growth. Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches. Stay up to date with digital marketing trends, emerging technologies, and industry best practices. Requirements REQUIREMENTS Education / Qualification Bachelor's degree in Marketing, Communications, or a related field. Experience Minimum 5 years of experience in digital marketing, preferably within the IT, technology, or AI industries. Proven experience managing end-to-end digital marketing campaigns and leading generation initiatives. Experience supporting B2B and B2C marketing strategies for technology products and services. Hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot and Google Analytics. Strong knowledge of SEO, SEM, paid advertising, social media marketing, email marketing, and content marketing. Skills & Attributes Ability to execute digital marketing campaigns. Strong content creation and copywriting skills. Strategic thinking and business acumen. Results driven with a focus on ROI. Strong analytical and problem-solving skills. Ability to interpret campaign data and optimize performance. Creative and innovative mindset. Excellent collaboration and stakeholder management skills. Fluency in Arabic and English is required.