6mo ago

Head of Product Marketing (Hands-On Funnel & Growth Expert) - Control+ (Franceverif)

USRemoteexecutive

MarketingProduct Marketing

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Quick Summary

Key Responsibilities

Own the Funnel: Build, manage, and optimize the entire post-click web and in-app funnel. Experiment Relentlessly: A/B test landing pages, quizzes, and paywalls, launching new tests weekly.

Technical Tools

MarketingProduct Marketing

Responsibilities

~1 min read

→Own the Funnel: Build, manage, and optimize the entire post-click web and in-app funnel.
→Experiment Relentlessly: A/B test landing pages, quizzes, and paywalls, launching new tests weekly.
→Master the Messaging: Write high-converting, direct-response copy tailored to the US consumer market.
→Dive into Data: Analyze user behavior deeply using Amplitude to identify drop-offs and uncover conversion opportunities.
→Build & Collaborate: Construct funnels using no-code tools (Web2Wave, Funnel Fox) and work closely with our founders, design team, and operations associate.
→Utilize AI: Leverage AI tools (Claude, ChatGPT) daily to accelerate brainstorming, copywriting, and production.

The Mobile Subscription Expert: You come from a venture studio or a B2C subscription mobile app company.
'100% Hands-On': You are senior enough to lead the strategy, but you actually do the work. You build the funnels in no-code tools, write the copy, and architect the quizzes (while our in-house designers handle the visual assets).
A Funnel Nerd: You are obsessed with user psychology and conversion rate optimization. You naturally study competitors, dissect what makes a funnel work, and continuously look for new ways to improve conversion metrics.
Highly Ambitious: You are deeply driven, proactive, and thrive in a high-growth environment. You are always looking to push boundaries and reach the next level.