Senior Manager - marketing

Key Responsibilities

• Own the end-to-end customer acquisition strategy across paid and emerging digital channels.
• Own acquisition, CAC, ROAS, LTV, payback, and growth targets.
• Independently manage and allocate ₹2 Cr+ monthly media budgets, with responsibility for scaling spend efficiently.
• Develop and execute acquisition strategies across Meta, Google/UAC, YouTube, and emerging performance channels.
• Continuously optimize audiences, creatives, messaging, bidding strategies, placements, and channel mix.
• Identify opportunities to improve acquisition efficiency and scale high-performing campaigns.

• Own the complete growth funnel from acquisition → activation → monetization → retention.
• Analyze customer cohorts, attribution data, behavioural data, and funnel performance to identify growth opportunities.
• Develop and execute experiments to improve conversion, engagement, retention, and customer lifetime value.
• Evaluate channel and campaign performance based on unit economics and long-term customer value.
• Build scalable systems and processes that make growth more measurable, predictable, and efficient.

• Build and manage a high-velocity creative testing engine capable of producing and evaluating hundreds of creative variants.
• Develop testing frameworks for creatives, messaging, formats, audiences, and value propositions.
• Partner with Creative teams to generate performance-oriented content at scale.
• Use performance data to identify winning creative patterns and systematically scale them.
• Continuously test new creative concepts and customer communication strategies.

• Build automated acquisition workflows across paid media and supporting marketing channels.
• Develop processes and systems that reduce manual intervention and improve campaign scalability.
• Establish performance dashboards, reporting mechanisms, experimentation frameworks, and optimization processes.
• Improve the measurability and efficiency of the overall acquisition ecosystem.

• Use tools such as AppsFlyer, Singular, product analytics platforms, SQL, and Google Sheets to analyze marketing performance.
• Track and interpret CAC, LTV, ROAS, payback periods, cohort performance, attribution, and funnel metrics.
• Identify performance trends, diagnose issues, and take data-backed corrective actions.
• Build clear performance reports and communicate insights to senior leadership.
• Use customer and behavioural data to identify scalable growth levers.

• Work closely with Product, Creative, Data, AI, and other business teams to drive sustainable growth.
• Translate marketing insights into product and customer experience opportunities.
• Collaborate with creative and product teams to improve acquisition, activation, monetization, and retention.
• Align marketing strategy with broader business objectives and growth priorities.

What We're Looking For

• 5–8 years of experience in performance marketing, growth marketing, user acquisition, or digital marketing for consumer technology or mobile-first products.
• Proven experience independently managing multi-crore monthly media budgets.
• Deep hands-on expertise across Meta, Google/UAC, and YouTube.
• Strong understanding of CAC, LTV, ROAS, payback, attribution, and cohort economics.
• Experience building automated acquisition workflows and scalable marketing systems.
• Proven ability to create, test, optimize, and scale hundreds of creative variants.
• Strong analytical skills with hands-on experience using AppsFlyer/Singular, product analytics, SQL, and spreadsheets.
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Highly autonomous and comfortable operating as a lead individual contributor.
• Strong experimentation mindset with a focus on measurable outcomes.
• Experience in Consumer AI, faith-tech, astrology, or other personalization-led consumer products is a strong advantage.

Must-Have Skills

• Performance Marketing
• User Acquisition
• Growth Marketing
• Paid Media
• Marketing Analytics

Good-to-Have Skills

• Meta Ads
• Google Ads / UAC
• YouTube Advertising
• Cohort & LTV Analysis
• Attribution & Analytics
• Creative Testing
• Marketing Automation