4mo ago

Influencer Marketing Specialist

SA·Riyadhmid

MarketingInfluencer Marketing Specialist

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Quick Summary

Overview

Driven by a passion for creating unique home-grown food concepts, The Independent Food Company is a UAE-based hospitality group behind the region's most beloved brands - SALT, Parker's, Somewhere,

Technical Tools

MarketingInfluencer Marketing Specialist

Driven by a passion for creating unique home-grown food concepts, The Independent Food Company is a UAE-based hospitality group behind the region's most beloved brands - SALT, Parker's, Somewhere, Public, Kumo, and Shalwa. Each concept is a testament to our commitment to innovative experiences, community connection, and high standards of service.

Responsibilities

~1 min read

→ Research and identify influencers that align with the target audience and campaign goals.
→ Build and maintain strong relationships with influencers and talent agencies.
→ Negotiate partnership terms, contracts, and campaign budgets.
→ Plan, coordinate, and execute influencer marketing campaigns.
→ Review influencer content to ensure it aligns with brand guidelines and campaign objectives.
→ Collaborate with internal teams, including marketing, content, and design.
→ Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions.
→ Prepare performance reports and provide recommendations for campaign optimization.
→ Stay up to date with social media trends, influencer marketing best practices, and emerging creators.

Requirements

~1 min read

1–3 years of experience in influencer marketing, digital marketing, or a related field.
Strong understanding of social media platforms, including Instagram, TikTok, Snapchat
Excellent communication, relationship management, and negotiation skills.
Strong analytical skills with the ability to interpret campaign data and generate insights.
Ability to manage multiple projects and meet deadlines.