Idea Peddler

US·Austinmid

Other

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Quick Summary

Requirements Summary

Portfolio website or PDF 3–5 examples of advertising campaign work Examples demonstrating headline development and campaign expansion Brief description of your role on each project

Technical Tools

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Idea Peddler is seeking a freelance Campaign Copywriter with agency experience to support destination, tourism, hospitality, and place-based marketing initiatives.

We are looking for a builder.

Someone who understands agency life, can work quickly, and knows how to take a partially developed concept and expand it into a campaign.

This role is less about creating the original strategy and more about helping bring strategic and creative ideas to life through language.

Additional consideration will be given to candidates with destination, tourism, hospitality, hotel, resort, or travel industry experience.

4–7 years of advertising agency experience
Portfolio demonstrating campaign development and advertising work
Experience developing headlines, campaign extensions, and messaging systems
Hospitality, destination, travel, tourism, lifestyle, or experience-based brands preferred

Responsibilities

~1 min read

→Develop campaign headlines and advertising copy
→Create hooks, messaging territories, and campaign extensions
→Build tone-of-voice systems and messaging frameworks
→Expand strategic and creative concepts into executable campaigns
→Develop multiple routes, options, and variations
→Write across digital, print, social, video, outdoor, experiential, and presentation formats
→Support Creative Directors and Strategists throughout concept development