~1mo ago

Social Media and Paid Ads Manager - 65376873318

Remotemid

MarketingSocial Media

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Quick Summary

Key Responsibilities

Plan and post Instagram and TikTok content 4–5 times a week on each platform, plus daily Stories. Keep the content calendar 2 weeks ahead.

Requirements Summary

2+ years of experience running Meta Ads for an e-commerce brand Proven track record of driving results Able to show previous work, campaign examples,

Technical Tools

MarketingSocial Media

Role: Social Media & Paid Ads Manager

Priority Location: LATAM, South Africa and Philippines

Working Hours: Monday to Friday 9:00AM to 5:00PM PST

Salary Range: 1800 - 2200 USD/month

Type of contract: Independent Contractor

Type of job: Remote

About the Company: It is a subscription-based creative service platform that offers unlimited graphic design, custom illustrations, motion graphics, and presentation design for a flat monthly fee.

About the Role: We are seeking a full-time, hands-on Social Media and Paid Ads Specialist to lead digital growth for a doctor-founded eye care skincare brand. In this role, you will drive traffic, brand awareness, audience engagement, and revenue as the product line expands.

Key Responsibilities:

Plan and post Instagram and TikTok content 4–5 times a week on each platform, plus daily Stories. Keep the content calendar 2 weeks ahead.
Edit short-form videos from founder and creator footage (hooks, captions, trending audio, a clean clinical look). Make static and carousel graphics.
Run Meta ads: campaign setup, pixel health checks, audiences, and retargeting. Test 3–5 new ad creatives a week. TikTok ads are a plus.
Find micro-creators, reach out to them, ship them product, and track their affiliate codes and usage rights.
Answer comments and DMs within 1 business day. Pass product or medical questions to Dr. Zhang.
Build the welcome and cart-abandonment email flows and send one email campaign a week.
Update the weekly scoreboard with visitors, orders, revenue, ad spend, and cost per sale.
Leverage AI Marketing Tools: Utilize cutting-edge AI technologies to optimize social media creation, digital content production, and paid ad campaign performance.
Strategy Implementation: Demonstrate how AI tools can be integrated into marketing workflows to maximize effectiveness, drive ROI, and scale digital campaigns for eCommerce brands.

Qualifications:

2+ years of experience running Meta Ads for an e-commerce brand
Proven track record of driving results
Able to show previous work, campaign examples, and outcomes
Strong understanding of paid social and performance marketing
Comfortable working independently and owning responsibilities end-to-end
Strong written English
Able to work with partial overlap in U.S. time zones
Proven track record of using AI tools for content creation, creative assets, social media management, and ad strategy execution within eCommerce environments.

Nice to have:

Experience with skincare, beauty, or wellness brands
Experience with email marketing
Experience managing organic social content
Comfortable handling customer-facing social interactions

Screening questions

1. Walk us through a Meta ad account you ran. What was the budget, what was the cost per sale before and after, and which two changes made the biggest difference?

2. With $25 a day to spend on a $58 product, how would you set up the first 30 days, and when would you cut or scale an ad?

3. Show us two short videos you edited. What was the hook in each, and how did it perform?

4. How do you find, vet, and pitch micro-creators? How do you track their codes and usage rights?

5. What claims would you avoid for an under-eye brightening product, and how would you handle a comment asking for medical advice?

6. Share a redacted example of a weekly report you've written.