Senior Marketing Manager, Strategic Customers (West)

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We are seeking a dynamic Senior Marketing Manager to accelerate growth among our most strategic customers across multiple segments (predominantly IDNs). This field-based role partners directly with Strategic account executives to win and expand enterprise relationships through precision Account-Based Marketing (ABM) and differentiated value programs.

This is a high-visibility role operating at the center of sales, marketing, thought leadership and executive engagement, ideal for a commercially minded leader who thrives in complex healthcare environments and wants to influence enterprise-level growth.

• Partner with sales leaders to develop and execute targeted ABM strategies for priority IDNs and enterprise-level customers.
• Align engagement plans to complex buying committees and executive stakeholders.
• Activate tailored campaigns in collaboration with digital and product marketing teams.
• Support executive briefings, customer workshops, and national industry events.
• Map customer journeys, pain points, and decision drivers to actual personas, to develop relevant value propositions and targeted account engagement strategies.

• Support scalable programs that reinforce our strategic partnership across health systems
• Help articulate and communicate measurable business impact to customer stakeholders.
• Capture insights and successes to strengthen enterprise growth strategies.

• Serve as a strategic marketing partner and thought partner to sales executives to win despite large, complex deal cycles.
• Collaborate closely with product marketing and digital teams to align messaging and activation.
• Bring field insights back to the organization to sharpen positioning and competitive readiness.
• Measure ABM impact through account engagement, pipeline influence, account progression, executive meetings, and strategic expansion opportunities.

• Bachelor’s degree in science, business or a related discipline required
• 7+ years of experience in marketing, sales, or customer-facing commercial roles within healthcare.
• Experience working in a B2B environment, partnering directly with large health systems (IDNs) and/or Group Purchasing Organizations (GPOs) to support customer engagement, business development, and growth initiatives.
• Experience supporting enterprise sales processes and mapping complex buyer journeys.
• Exceptional cross-functional collaboration skills and executive presence.
• Ability to work in office a minimum of 4 days a week with 35% travel.

• MBA or other relevant advanced degree is preferred
• Experience with marketing automation, intent data, analytics, or ABM (Account Based Marketing)  platforms to support campaign execution, and performance measurement.
• Working knowledge of Challenger sales and marketing principles.

• Increased penetration and expansion within strategic enterprise accounts.
• Strong alignment between marketing and sales in complex deal cycles.
• Elevated executive engagement and differentiated customer partnerships.
• Measurable contribution to enterprise growth.