Associate Manager, Paid Media, WSJ+

Job Description:

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About the Role

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ+. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals. 
• Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 5 years experience in paid media.
• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred, or equivalent experience.