Director of Social & Creator

The role is on the Dove Social Studio, an always-on content & social engine spanning 15 markets. It drives social-first excellence for one of the world’s most iconic, purposeful brands, connecting Dove’s values with audiences through culture, creativity & community. 

This is an opportunity to shape how Dove connects with millions of people globally & define best-in-class social for both the brand & the industry. 

• Define global social frameworks, standards, and best practice across client Social Studios
• Identify platform opportunities, cultural moments, and emerging formats — and translate them into clear strategic action
• Act as the studio's social authority, championing platform-native thinking across creative and content output

• Own the client's end-to-end creator and influence programme — from strategy design through to delivery
• Evolve the programme in line with audience behaviour, platform developments, and brand values
• Oversee creator managers and a large UGC network, maintaining creative quality, brand alignment, and scalable delivery
• Coordinate creator activity across markets and ensure consistent use of the Creator Bench

• Lead and develop a global, multi-disciplinary team of social media managers, creator managers, and senior social experts
• Set clear objectives and build a culture of curiosity, craft, and continuous improvement
• Coach talent at all levels; create visible pathways for professional growth

• Serve as the primary social-craft partner to senior client stakeholders globally
• Translate platform expertise and audience insight into strategic counsel, platform reviews, and brand presentations
• Build trusted relationships with senior stakeholders, operating credibly at global marketing director level and above

• Put social insight, audience behaviour, and platform understanding at the centre of content and campaign planning
• Set community management standards that consistently reflect the client's voice, values, and purpose

• Oversee studio-level and creator programme budgets; present financial performance to client and OLIVER senior stakeholders
• Drive cost-effective delivery across a multi-market creator ecosystem — balancing quality, scale, and commercial health
• Accountable for the financial health of the social and creator discipline within the studio

What you need to be great in this role: 

• Extensive social media leadership experience in a large brand, agency or hybrid environment, working across multiple markets 

• Deep expertise across major & emerging social platforms, with a strong understanding of the evolving landscape 

• Proven experience leading creator strategy & managing large creator ecosystems 

• Strong people leadership & senior client skills, with the credibility to operate at the highest levels 

• Operational rigour & the ability to bring clarity to complex, multi-market programmes 

Gen AI & Agentic Thinking 

• Use Gen AI tools to improve ideation, listening, trend detection, creator sourcing & community workflows without compromising craft 

• Set quality standards, brand-safety guardrails & best practice for responsible AI use 

• Critically assess AI-generated work for cultural nuance, brand fit & human judgement 

• Build AI literacy across teams & explain its role credibly to clients & senior stakeholders 

Why This Role 

You will work alongside brilliant, driven people who care deeply about the work, the brand & each other, with the freedom to define best-in-class social for one of the world's most loved brands. 

As part of The Brandtech Group, the social studio uses technology & AI to enhance creative work while protecting craft, inclusion & responsible practice. We are pro-inclusive & anti-racist across our community, clients & work. If you are excited by the role but do not meet every requirement, we encourage you to apply. We support flexible working & reasonable adjustments throughout the process. 

Req ID: 18731

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