8d ago

Sr. Content Strategist

United States - Wisconsin - Madisonsenior

MarketingContent Marketer

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Quick Summary

Key Responsibilities

Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices,

Requirements Summary

Ability to travel 5-10% of working time away from work location, may include overnight/weekend travel. Required Qualifications Bachelor’s degree in Design, Marketing, Business, Life Sciences,

Technical Tools

MarketingContent Marketer

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Responsibilities

~1 min read

→Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.
→5+ years of experience in content design and content strategy.
→Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
→Experience in simplifying and communicating complex ideas to broad audiences.
Experience in managing a content creation process from strategy to delivery of final product.
→Experience in creating information architecture for complex products.
→Experience in collaborating with and influencing product, engineering, design, and operational teams.
→Experience in mobile optimization as well as other screen sizes.
→Effectively plan, organize, and prioritize work.
→Experience with content management systems and user testing tools.
→Experience in creating and leveraging user personas.
→Experience with the principles of Agile/Scrum/Kanban.
→Experience in creating strategies that leverage SEO and measurement objectives.
→Advanced understanding of accessible, inclusive, and equitable design.
→Strong organizational and time management skills with a proactive and logical approach to workload and ability to work both independently and within a team.
→Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
→Authorization to work in the United States without sponsorship.