Paid Media Specialist

• Meta Ads Manager and Meta Business tools
• LinkedIn Campaign Manager
• Meta Pixel and Conversions API fundamentals
• Campaign analytics, conversion tracking, and lead attribution
• CRM systems and marketing data workflows

• Canva
• Google tools and Microsoft applications
• CapCut and Riverside Magic Clips
• Claude and Meta AI tools
• SEO and SEM platforms and practices
• Experience collaborating with SEO/SEM or web development agencies

Experience with a specific CRM platform is not required, as training will be provided.

You are someone who:

• Is highly analytical and confident interpreting numbers, campaign metrics, and performance trends.
• Takes a proactive, solutions-oriented approach to campaign optimisation rather than simply reporting results.
• Can independently manage day-to-day tactical execution while seeking guidance when strategic direction or priorities need clarification.
• Is resourceful, adaptable, and comfortable working through challenges and ambiguity.
• Has a genuine interest in learning new platforms, systems, and digital marketing practices.
• Communicates clearly and confidently with internal stakeholders and external agency partners.
• Is collaborative, accountable, and committed to continuously improving campaign performance.

Most importantly, you bring the right attitude, curiosity, and willingness to learn. You do not need to know every system from day one, but you should have a solid paid social foundation and the initiative to build on it.

Success in this role will be measured against agreed campaign objectives and performance indicators, which may include:

• Quality and volume of qualified leads generated.
• Cost per lead and conversion rates.
• Click-through rates and other relevant engagement metrics.
• Return on ad spend or overall campaign efficiency, where applicable.
• Accuracy and reliability of campaign tracking and lead attribution.
• Timely delivery of campaign activities and supporting content.
• Quality of performance analysis, reporting, and optimisation recommendations.
• Proactive identification and resolution of campaign or tracking issues.

• Full-time position, 40 hours per week.
• Fully remote work setup.
• Flexible working hours within the agreed Singapore Time schedule.
• Philippine holidays observed.
• MacBook required, with device provision or ownership arrangements to be confirmed.

If you have hands-on experience managing Meta advertising campaigns, enjoy working with performance data, and are motivated to turn insights into measurable improvements, we would love to hear from you.