George at Asda Influencer and Talent Specialist

Competitive salary plus benefits.

The Influencer & Talent Specialist is responsible for developing and delivering influencer, creator and talent partnerships that drive brand awareness, engagement and commercial impact for George at Asda. Working across fashion, home and lifestyle categories, this role identifies culturally relevant talent, manages end-to-end partnership execution and helps shape influencer-led campaigns that connect with customers and strengthen brand perception.

Key responsibilities include building and maintaining relationships with influencers, agents, and talent management teams, negotiating contracts and deliverables, managing campaign budgets, overseeing content creation, and ensuring all partnerships align with George's brand values and business objectives. The role works closely with PR, social media, marketing, brand and commercial teams to deliver integrated campaigns that generate earned media, social engagement and measurable results.

The ideal candidate will have a strong understanding of the influencer and talent landscape, excellent relationship management skills, experience delivering successful creator partnerships, and a passion for fashion, home, and lifestyle trends. They will be highly organised, commercially minded and confident analysing campaign performance to optimise future activity.

• Influencer and talent relations
• Partnership negotiation and management
• Campaign planning and execution
• Budget management
• Content and social media strategy
• Trend and cultural insight
• Stakeholder management
• Excellent communication skills

This role plays a key part in ensuring George at Asda remains culturally relevant, socially engaging and connected to the audiences that matter most.

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves