Sales Associate - RideNow Concord

Location: Concord, NC  |  Department: Sales  |  Employment Type: Full-Time

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

Are you ready to turn your passion into a high-octane career? We’re looking for a sharp, driven Fit Specialist to join our fast-paced team. In this role, you’ll be at the heart of our store operations, connecting customers with the ultimate powersports products, guiding equipment selection, and driving sales across our showroom floor.

What You'll Do:

• Provide exceptional, personalized service and deep product knowledge to guide customers through their purchasing journey and close sales
• Actively prospect, build, and maintain a robust pipeline of customer leads to consistently drive individual commission potential
• Proactively reach out to leads, follow up on inquiries, and execute effective sales strategies to meet and exceed monthly unit sales goals
• Demonstrate high self-motivation and competitive drive within a performance-based commission structure
• Maintain a positive, high-energy environment on the showroom floor that reflects our passion for powersports and drives customer engagement
• Continuously learn and master the latest industry trends, vehicle models, and competitive advantages to maximize conversion rates
• Greet and assist showroom customers in a welcoming, highly professional, and sales-focused manner
• Guide customers seamlessly through the full sales process, from unit selection and test rides to financing and final delivery
• Maintain thorough knowledge of all powersports inventory, features, promotions, and financing options
• Process sales documentation accurately and efficiently to support smooth transaction completions
• Collaborate effectively with sales management, service, and finance departments to optimize overall dealership goals
• Participate in showroom visual standards, inventory presentation, and floor display setup to attract buyers
• Partner closely with the F&I (Finance & Insurance) team to seamlessly present financial products and maximize turn-key customer delivery
• Actively upsell extended service contracts, protection plans, pre-paid maintenance, and complementary warranty packages on eligible units
• Collaborate directly with parts counter sales representatives to cross-sell accessories, riding gear, and customization packages during the unit sales journey

What We’re Looking For:

• Strong communication and customer service skills
• A self-starter attitude with the drive to exceed goals
• Prior experience in retail or dealership sales is preferred
• High level of enthusiasm and a willingness to learn product knowledge & follow a sales process
• Punctuality is vital to a team dynamic
• Ability to work weekends and peak sales periods
• Self-motivated with a goal-oriented mindset

At RideNow Group, we’re powered by people. Our team of over 2,000 passionate crew members drives our success nationwide. Whether you’re an active rider or fueled by professional growth, working at RideNow means joining a high-energy, supportive environment where customer service and dedication to the ride come first.

RideNow Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by applicable laws.