Senior Brand & Customer Manager, Oncology (m/f/d)

Job Description

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

We are continually striving to improve the understanding of health care within the local community. Our site in 1100 Vienna (ICON Tower) is a strategic location for the distribution of our high quality and innovative health care products, as well as digitally integrated solutions for our patients and clients. To ensure sustainable company growth, we continually aim to offer attractive career opportunities for more than 150 employees at our Vienna site.

• Overall topline responsibility for marketing of a certain product or product portfolio & services
• Develop and execute comprehensive marketing strategies that promote our products and services, while also working collaboratively with cross-functional teams to ensure that all marketing initiatives align with the company's goals and values
• Drive marketing projects including analysis, strategy and business & brand plan development, implementation of omnichannel campaigns and expense management delegated to her/ him
• Ensure all activities are driven by highest ethical and compliance standards

• Develop and execute comprehensive marketing strategies that promote our products and services
• Translate the global and local product strategy into local priorities and lead development of brand specific L3 brand plans
• Collaborate with cross-functional teams to ensure that all marketing initiatives are aligned with the company's overall goals and values
• Collaborate with sales teams to develop effective sales collateral, presentations and other OCE materials (digital, print & event material) that support the sales process

• Analyze market research to identify trends and opportunities and use this data to inform marketing strategies & implement respective measures to achieve business goal
• Monitor industry trends, competitive activities, and new product launches and use this information to adjust marketing strategies as needed

• Manage relationships with key stakeholders, including vendors, agencies, PAGs and key opinion leaders in the industry

• Create and manage budgets for marketing campaigns and measure their effectiveness using data analytics

• Ensure alignment on L3 brand plan between various stakeholders and departments such as Sales, Medical, Regulatory, Market Access, DDAL (Digital, Data, Agile und Learning) & ComOps
• Leading OCE agile brand teams towards commercial excellence in execution

• University Degree or above, preferably in business or life sciences (e.g. marketing, biology, biochemistry, pharmacy, medicine)

• Several years of experience as Junior BCM and/or BCM
• Deep understanding of the Austrian healthcare system and key customer groups within the healthcare environment; oncology experience is an advantage
• Proven ability to understand science and translate it into clear messages and compelling marketing content
• Strong relationship-building, networking, and stakeholder management skills in a matrix organization
• Knowledge of the pharmaceutical industry, regulatory compliance, and marketing guidelines
• Understanding of customer behavior and experience in developing customer personas to inform marketing strategy
• Experience with CRM tools and effective customer data management
• Strong project management skills and ability to manage multiple projects simultaneously in an agile environment
• Experience with data analytics and measuring marketing campaign effectiveness
• Ability to work effectively with cross-functional teams
• Proficiency in German and English
• Strong MS Office skills, especially Excel and PowerPoint
• Several years of experience as Junior BCM and/or BCM
• Ability to work independently
• undefined

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