Analista de Marketing Pleno

We are looking for a creative, proactive, and results-oriented marketing professional to support integrated marketing initiatives across multiple business areas. In this role, you will plan and execute campaigns, develop engaging content, and strengthen brand positioning across digital channels. You will collaborate closely with product, sales, customer service, e-commerce, and external partners to transform business needs into effective marketing strategies. By monitoring campaign performance and customer behavior, you will identify opportunities to improve engagement, acquisition, conversion, and retention. You will also contribute to content planning, CRM initiatives, paid media campaigns, and the continuous improvement of the customer journey. This is an opportunity to work in a collaborative, diverse, and innovative environment where autonomy, creativity, and customer-centric thinking are highly valued.

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.

• Professional experience in marketing, particularly in campaign execution, content creation, and digital channel management.

• Knowledge of marketing planning, creative briefing, project coordination, and timeline management.

• Strong written and verbal communication skills, with the ability to write, edit, and adapt content for different audiences and channels.

• Experience managing social media, editorial calendars, audience engagement, and performance metrics.

• Familiarity with customer acquisition, relationship marketing, and retention initiatives.

• Basic knowledge of inbound marketing, CRM platforms, audience segmentation, email marketing, and marketing automation.

• Familiarity with website content management, landing pages, forms, SEO fundamentals, and user experience principles.

• Understanding of marketing performance indicators and the ability to interpret data and recommend improvements.

• Basic knowledge of paid media and conversion funnels to support campaigns in collaboration with specialists.

• Proficiency in Microsoft Office or Google Workspace, particularly spreadsheets, presentations, and reporting tools.

• Familiarity with CRM systems, content management platforms, analytics tools, and social media management solutions.

• Experience using Canva, Photoshop, or similar creative tools, including basic image and video editing.

• Ability to organize daily activities, prioritize competing demands, and manage projects independently at a mid-level professional standard.

• Strong problem-solving skills, accountability, and the ability to follow tasks through to completion while communicating potential risks and obstacles.

• Excellent interpersonal and collaboration skills, with the ability to work effectively with different departments, specialists, and external suppliers.

• Adaptability, curiosity, and willingness to contribute across multiple marketing disciplines.

Nice to have:

• Experience in tourism, services, subscription-based products, or community-focused businesses.

• Participation in brand launches, product launches, or integrated marketing campaigns.

• Experience providing marketing support to a business unit and coordinating initiatives across multiple teams and specialists.

• Practical experience with Salesforce, RD Station, WordPress, Google Analytics 4 (GA4), Microsoft Clarity, or Meta Business Suite.

• Additional knowledge of Photoshop or other audiovisual creation and editing tools.

• Experience using artificial intelligence tools to support research, content creation, and productivity, combined with critical review of generated outputs.

• Intermediate English proficiency for using digital tools, researching market trends, reviewing international references, and potentially supporting overseas teams or travel-related activities.