Paid Social & Affiliate Marketing Specialist

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere. 

As a Paid Social & Affiliate Marketing Specialist, you will be working on

• Lead paid social strategy and execution across LinkedIn, Meta, Reddit, and other platforms, driving qualified demand for our IT products.
• Lead affiliate strategy and operations, including partner recruitment, commission structures, compliance, and fraud prevention.
• Manage budgets and pacing across both channels, adjusting as performance shifts to maximize ROI, CAC, pipeline, and revenue.
• Run an experimentation roadmap (A/B, multivariate, incrementality, creative, and landing page tests) and share learnings through playbooks.
• Partner with creative, web, product marketing, marketing operations, and analytics to improve messaging, conversion paths, lead quality, and attribution.
• Monitor traffic quality, partner compliance, and brand safety, and address issues promptly.
• Report on efficiency, pipeline, and revenue, turning data into clear recommendations.
• Ensure compliance with privacy and advertising policies (GDPR, CCPA, consent management).

As a Paid Social & Affiliate Marketing Specialist, your background will look like 

• 3+ years managing paid social campaigns on LinkedIn, Meta, Reddit, or similar platforms, ideally in B2B SaaS.
• Demonstrated results driving pipeline or revenue growth while improving efficiency (CAC, ROAS, cost per qualified lead).
• Experience managing budgets and pacing against pipeline, revenue, or ROAS goals.
• Fluency in English and the ability to present results clearly to a variety of audiences.
• Experience running structured A/B and multivariate tests and turning results into next steps.
• Analytical skills with Excel or similar tools, GA4, and a BI tool such as Looker or Tableau.
• Working knowledge of pixels, UTMs, tag management, and CRM or marketing automation (Salesforce, Marketo, or similar).
• Initiative, accountability, and a collaborative approach in an evolving environment.
• English proficiency (B2 level or higher), with the ability to collaborate, communicate, and write in a professional environment
• Nice to have: experience with affiliate programs or networks (Impact, CJ, Rakuten), influencer or creator partnerships, or marketing B2B, IT, SaaS, or remote support solutions.