SVP, Global Head of Audience Intelligence

We’re looking for a Global Head of Audience Intelligence to shape the strategy, development and commercial growth of Audience Intelligence within WPP’s Open Intelligence Solutions (OIS).

This is a global leadership role focused on transforming WPP’s data, client and partner signals into actionable audience insights that help brands better understand consumers, identify growth opportunities and make more informed marketing decisions.

You’ll own the strategic direction of the Audience Intelligence domain, developing scalable solutions that span audience sizing and profiling, segmentation, audience identification, growth analysis and brand diagnosis. Working across strategy, insights, product, data science, technology and commercial teams, you’ll ensure these capabilities meet real client needs and can be consistently delivered across markets.

A key part of the role will be turning specialist expertise into scalable, commercially valuable solutions — combining self-serve products, expert-led analysis and bespoke strategic projects. You’ll also play a central role in shaping the product roadmap, evaluating data and technology partnerships, and identifying opportunities to use emerging technologies and AI to advance audience intelligence.

• Own the strategic direction and overall solution portfolio for Audience Intelligence across WPP’s global network.

• Establish consistent, repeatable methodologies spanning audience sizing, profiling, identification, segmentation, deep-dive analysis, audience growth and brand diagnosis.

• Act as the domain authority across Global Client Solutions, regional and local insights teams, WPP Media and WPP Open.

• Ensure Audience Intelligence solutions remain competitive, differentiated and aligned with evolving client needs.

• Help teams across markets understand, position and deliver these capabilities, building a distributed network of expertise rather than relying on a single central resource.

• Work across WPP’s intelligence domains to bring together brand, consumer, cultural, commerce, creative and performance signals into richer audience solutions.

• Identify opportunities to develop new Audience Intelligence solutions and enhance existing capabilities.

• Act as the primary link between OIS R&D and the wider business, ensuring research, prototypes and emerging technologies address genuine client needs.

• Evaluate new opportunities, prioritise development activity and help determine which innovations are ready to progress towards broader deployment.

• Shape requirements and priorities with Product & Engineering and Data & Intelligence across core audience products, AI-powered audience persona agents and advanced analytical platforms.

• Establish methodological standards alongside research, insights, data science and engineering teams, ensuring appropriate quality, representativeness, validation, data lineage and privacy safeguards.

• Collaborate with DTS Partnerships, InfoSum and Data Solutions teams to evaluate data and technology partnerships that improve audience coverage, depth and relevance.

• Support the development of commercial models, pricing and packaging, working with commercial teams to ensure solutions are viable, scalable and aligned with client demand.

• Partner with Marketing and Go-to-Market teams to inform solution positioning, demonstrations, case studies and sales enablement.

• Provide senior subject-matter expertise on high-priority client opportunities where Audience Intelligence is central to the proposition.

• Support strategic segmentation, audience growth analysis, brand diagnosis and client-funded proofs of concept.

• Advise Growth Consultants, Global Client Solutions and regional stakeholders on opportunity qualification, solution feasibility and the most appropriate delivery approach.

• Help translate client challenges into clear propositions, whether through self-serve products, expert-led analysis or bespoke strategic engagements.

• Contribute to revenue growth and pipeline development by identifying emerging client needs, new solution opportunities and potential commercial applications.

• Build relationships with key stakeholders across strategy, insights, planning, activation, product, technology and commercial teams.

• Develop a broader network of commercially confident Audience Intelligence advocates who can position and sell solutions effectively across the organisation.

• Maintain appropriate governance over methodologies, solution quality and commercial standards while enabling client and commercial teams to own day-to-day engagement and delivery.

We’re looking for an experienced audience intelligence, insights or data strategy leader who combines deep audience expertise, commercial acumen and a track record of scaling capabilities across complex organisations.

You’ll bring:

• Significant experience in audience intelligence, consumer insights, audience strategy, data-driven marketing or a closely related discipline.

• Strong expertise across areas such as audience segmentation, profiling, identification, sizing, consumer understanding and audience growth.

• A strong understanding of the media, marketing and advertising ecosystem, including how audience insights inform brand strategy, media planning and activation.

• Experience developing and scaling analytical solutions, methodologies or insight capabilities across multiple clients, markets or business units.

• The ability to translate complex data and research into actionable recommendations and commercially compelling propositions.

• Experience working across product development, data science, research, technology and commercial teams to bring new capabilities to market.

• A strong understanding of data partnerships and the role of first-party, third-party and partner data in audience intelligence.

• Experience contributing to solution pricing, packaging, commercial strategy or revenue growth.

• The ability to engage credibly with senior clients and stakeholders, influencing strategic decisions and guiding high-value opportunities.

• Strong leadership skills, with experience building distributed capabilities, developing talent and establishing consistent standards across teams.

• An innovative mindset and an interest in how AI and emerging technologies can enhance audience understanding while maintaining appropriate methodological rigour and data governance.

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