Associate Brand Manager

Analyze business performance and brand KPIs, translating data into clear insights, competitive intelligence, and actionable recommendations to drive growth. Partner on the development and execution of integrated marketing plans, including advertising, promotions, digital, and shopper programs. Own and manage key brand initiatives from concept through execution, ensuring delivery on time and within budget. Lead cross-functional collaboration across Sales, Finance, R&D, Supply Chain, and agencies to advance brand priorities and unlock opportunities. Support innovation and new product development processes, including packaging, claims, and go-to-market readiness. Develop compelling sales materials, presentations, and storytelling to support internal alignment and customer engagement. Work closely with Sales and Customer teams on sales opportunities and initiatives. Monitor competitive landscape, industry trends, and consumer behavior to identify opportunities and inform strategy. Manage budgets, track spend and ensure financial alignment with brand objectives. Support digital ecosystem performance (website, social, e-commerce) and partner with agencies to optimize engagement and conversion. Support team in Annual Planning process and with Inter-Agency Teams. Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines. Budget management and invoice processing. Weekly social media, advertising, consumer response and website review of competitors. Support new product development systems and processes (PACT, regulatory, packaging, Salsify). Willingness to travel, approx. 15-20% including visits to bakeries and key sales markets. Agility & Adaptability: Thrives in fast-paced environments, adjusting quickly to new priorities and challenges. Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities. Creative Problem Solving: Brings resourcefulness and fresh thinking to develop innovative solutions. Communication Excellence: Delivers clear, compelling, and concise messaging in both written and verbal formats. Executional Excellence: Highly organized, detail-oriented, and able to manage multiple priorities simultaneously. Ownership & Accountability: Takes responsibility for outcomes, proactively driving initiatives forward with minimal supervision. Instills Trust: Gains the confidence and trust of others through honesty, integrity, and demonstrates authenticity. Builds Effective Teams: Builds strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Drives Results: Consistently achieves results, even under tough circumstances. Decision Quality: Makes good and timely decisions that keep the organization moving forward. Bachelor's Degree in Marketing or a related field. MS or MBA preferred. 2-5 years of experience, CPG required. Excellent organizational and strong analytical skills with the ability to generate business insights from diverse data sources. Expert in Microsoft Office, experience with Syndicated data (Circana) preferred.