Vanguard College Prep

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• Short-Form Video Production: Script, film, and edit vertical videos for TikTok, Instagram Reels, and YouTube Shorts using mobile editors like CapCut or desktop tools like Adobe Premiere Pro.
• Graphic & Visual Asset Design: Create static graphics, carousel posts, infographics, and story assets using Canva, Photoshop, or Illustrator.
• Copywriting: Draft engaging captions, call-to-actions (CTAs), video scripts, and post copy tailored to each platform's distinct tone and audience.
• Brand Voice Maintenance: Ensure all visual design choices, messaging, and tone strictly follow established brand guidelines.

• Editorial Calendar Management: Build and maintain weekly/monthly content calendars aligned with product launches, marketing campaigns, and seasonal events.
• Content Scheduling: Upload and schedule posts across platforms (Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, Youtube) using scheduling platforms
• Cross-Functional Coordination: Collaborate with internal teams as needed to gather assets and information for upcoming posts.

• Active Daily Engagement: Monitor active feeds and inbox messages daily to respond to comments, direct messages (DMs), and mentions.
• UGC Curation: Identify user-generated content (UGC), engage with creators, and coordinate permissions to repurpose high-performing posts that apply to our brand.
• Customer Support Routing: Flag customer complaints, technical issues, or public relations risks appearing on social channels and route them to support or leadership teams.

• Analytics & Reporting: Track key performance indicators (KPIs)—reach, impressions, engagement rates, follower growth, click-throughs, and conversions—and compile regular performance reports with actionable insights to optimize strategy.
• Trend Identification: Research viral audio clips, trending video formats, and emerging platform features to pitch timely content opportunities.
• Competitor & Industry Monitoring: Benchmark channel performance against industry trends and key industry competitors to refine publishing schedules and post styles.

• Education: Bachelor’s degree or higher
• Work Experience: A minimum of 2 years of hands-on experience managing social media accounts, producing digital content, and/or coordinating organic social campaigns for a brand, business, or agency.
• Communication Skills: Ability to write clear, engaging post copy, short hooks, and clear calls-to-action (CTAs) that match a brand’s specific voice and tone.
• Analytical Skills: Ability to read social media platform insights (engagement rate, reach, impressions, click-throughs) and turn metrics into actionable content adjustments.
• Work Setup: Reliable high-speed internet connection and a professional, distraction-free workspace suitable for video content production
• Tech Proficiency: Strong proficiency with Google Workspace, social media platforms for posting content, and video editing platforms such as CapCut, Canva, Adobe Premiere Pro, Photoshop etc.

• The ability to work both independently and in a team environment
• Excellent content creation and editing skills
• Ability to create growth in the number of followers across all platforms
• Strong organizational and time-management abilities to be able to meet content posting goals and create content when viral trends emerge
• Manage multiple deadlines and content pipelines simultaneously
• Experience with meeting social media related goals set by organizations
• Ability to optimize post captions, alt text, and video metadata for social search engines using strategic keywords.

Vanguard College Prep is dedicated to equipping students with the strategic tools, expert test preparation, and personalized college counseling needed to confidently navigate an increasingly complex admissions system. As the education industry rapidly evolves, we are expanding our reach to ensure as many families as possible can access our top-tier programs and empower their students to reach their full potential. Our mission is to serve our community by creating future leaders that will revolutionize their respective fields.