Demand Generation Manager

Canada·BurnabyFull-timemid

MarketingDemand Generation Manager

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Quick Summary

Key Responsibilities

Demand Generation 🎯: Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages),

Technical Tools

MarketingDemand Generation Manager

About the Role

~1 min read

Demand Generation 🎯: Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels (LinkedIn Ads, Google Ads, YouTube, email, landing pages), including account-based campaigns targeting key accounts
Paid Media Management 📢: Set up, manage, and optimize LinkedIn Ads and Google Ads campaigns, continuously testing and scaling what performs
In-Person Events 🌎: Help manage events and tradeshows, both our own and external industry events, from helping acquire leads to logistics
Positioning and Messaging 💡: Develop and refine positioning, messaging, and go-to-market motions so campaigns drive measurable sales outcomes
Marketing Automation & Nurturing 🔄: Implement and manage HubSpot workflows, automation, and lifecycle campaigns that engage, score, and progress leads through the funnel
RevOps & Analytics 📊: Own funnel analytics, lead scoring, enrichment, and segmentation. Build reporting that shows what's actually driving pipeline
A/B Testing & Continuous Improvement 🧪: Run structured A/B tests across ads, emails, and landing pages to maximize pipeline impact

Requirements

~1 min read

4+ years hands-on experience in B2B SaaS demand generation (as a demand gen specialist, manager, or similar role)
A proven track record of driving qualified sales pipeline for B2B software, with strong command of demand channels, funnel tactics, and key metrics
Expertise in LinkedIn Ads (priority) and experience managing Google Ads, driving consistent MQLs and demo growth
Experienced with HubSpot (or equivalent marketing automation/CRM platform), including lead scoring, segmentation, and ICP refinement
Strong writing skills for ad copy, email sequences, and landing pages
Attention to detail and a bias for action, with an execution-first mindset and the ability to contribute strategic input
A testing mindset: you form a hypothesis, run the experiment, read the data, adjust
Bonus: experience marketing to construction, industrial, or other similar verticals

What We Offer

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Salary, Term & Working Location

✓Salary: $90,000 - $115,000; commensurate with experience

✓Full-time, hybrid position with in-office days at our office in Burnaby, BC.

✓High-growth company – with strong customer momentum and product-market fit.

✓Awesome team – Hybrid work environment with a supportive and collaborative culture. We have regular events, contests, volunteer days, and much more! We're in business to build a great company, collaborate with amazing customers, and have fun.

✓Career growth – Strong potential for career growth within the organization as the company scales. Your performance will influence the trajectory of our company, allowing you to progress in our fast-paced team.

✓Development budget – We'll help you reach your full potential by providing resources for any courses that will help you #getbettereveryday.