Marketing Lead

• →Lead and manage end-to-end marketing initiatives across the region, including performance marketing, public relations, online and offline campaigns, brand awareness, social media, community engagement, and other growth-driving activities.
• →Develop, plan, and execute the annual marketing strategy, campaigns, events, and go-to-market initiatives aligned with regional business priorities and audience needs across APAC.
• →Drive growth of the active user base and strengthen brand awareness through data-driven marketing strategies, competitive benchmarking, market insights, and expansion of relevant service offerings.
• →Monitor campaign performance and business impact through daily, weekly, and monthly reporting to executive management and key internal stakeholders.
• →Demonstrate a solid understanding of affiliate models, strategic partnerships, and B2B collaboration opportunities, and work cross-functionally with relevant teams to support incentive strategies and scalable growth initiatives.
• →Initiate and execute innovative marketing campaigns and growth programs that enhance user acquisition, engagement, and retention.
• →Act as a key regional market voice by identifying and sharing insights on user behavior, market trends, community sentiment, and industry developments that can inform brand positioning and marketing innovation.
• →Collaborate closely with cross-functional teams including product, operations, business development, compliance, legal, and regional stakeholders to ensure effective execution of marketing initiatives.

• Bachelor’s degree or above, preferably in Marketing, Business, Communications, or a related field.
• Minimum 5+ years of experience in digital marketing, growth marketing, or integrated marketing, with a strong track record in planning and execution for consumer-facing businesses.
• Prior experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries is strongly preferred.
• Proven experience in growing, managing, and engaging a user base through data-driven and performance-oriented marketing strategies.
• Strong analytical mindset with the ability to translate data and market insights into actionable marketing plans and measurable business outcomes.
• Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a dynamic, fast-moving environment.
• Strong interest in and knowledge of the crypto, blockchain, and broader technology ecosystem.
• Excellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams.
• Fluent English and Korean (bilingual) required to coordinate with overseas partners and stakeholders

• Shape the future of finance 
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

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