Press Director, Americas

United States·New YorkFull-timeexecutive

Other

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Key Responsibilities

Strategic Leadership Define and own Americas PR strategy to strengthen brand visibility, desirability, and authority.

Technical Tools

Other

~1 min read

→Define and own Americas PR strategy to strengthen brand visibility, desirability, and authority.
→Ensure PR narratives ladder seamlessly into broader brand and communication strategies across the US market.
→Build frameworks, playbooks, and processes that ensure PR excellence and consistency.
→Act as a strategic advisor to the Founder, and senior leadership on brand narrative and cultural storytelling.

Lead and evolve the PR function to set industry benchmarks in storytelling, influence, and thought leadership.
Build and maintain strong relationships with global editors, key media, creators, and cultural voices.
Lead PR for major product launches, brand milestones, founder initiatives, and purpose-driven campaigns.
Architect storytelling initiatives that strengthen brand values around innovation, inclusivity, and ethics.
Represent Huda Beauty in high-level communications, including founder media preparation, interviews, messaging, and press opportunities.
Partner with internal communications to ensure internal narratives align with external brand storytelling.

Champion modern PR formats including brand journalism, social-first storytelling, and creator‑driven earned media—not event-led experiences.
Stay ahead of evolving media ecosystems, emerging platforms, and cultural storytelling trends.
Integrate non-traditional and cross‑platform storytelling to maintain cultural relevance.
Partner with digital, social, and content teams to strengthen owned media channels that support earned narratives.
Explore emerging technologies (AI-driven insights, predictive media tools) to enhance PR strategy and narrative targeting.

Develop and maintain crisis communication protocols, ensuring readiness and rapid response.
Provide strategic counsel to leadership on sensitive issues, reputation risks, and high-stakes communications.

Define KPIs and reporting frameworks to measure PR impact (media value, SOV, sentiment).
Own PR budget allocation, ensuring investments align with brand priorities.
Use analytics and social listening insights to optimize messaging, storytelling, and PR effectiveness.

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Bachelor’s or Master’s degree in Communications, Public Relations, Marketing, or related field.
8+ years of experience in public relations, preferably in beauty, luxury, fashion, or lifestyle.
Proven success leading large-scale global PR campaigns.
Deep understanding of classic and digital media landscapes.
Established global network of editors, journalists, creators, and talent reps.
Strong crisis communication, storytelling, and leadership skills.
Excellent project management and cross-functional collaboration abilities.
Multilingual and American market experience is a plus.

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✓Monthly “Self-Love Days” – at company discretion

✓401(k) matching contributions

✓Premium Medical/Dental/Vision coverage for employee plus dependents

✓Monthly coaching sessions with our in-house Success Coach

✓Employee discounts on all Huda Beauty products

✓Hybrid working schedules (home & office)

✓Quarterly product gifting

Where is the job

New York, United States

On-site at the office

About this job

Pay per year: $125,000–$180,000 a year; 126% above the $67,500 median for Other jobs on Jobera (139,609 salaries).
Posted: 25 days ago
Employer: has 39 open jobs on Jobera in 6 countries.