Head of Social Media
MarketingSocial Media
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Quick Summary
Overview
Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television,
Technical Tools
MarketingSocial Media
About the Role
~1 min read- Define and lead the social media strategy across TikTok, Instagram, YouTube, Facebook, X and emerging platforms
- Drive audience growth and engagement through data-driven content and distribution strategies
- Own social media analytics, performance reporting and KPI monitoring, translating insights into actionable recommendations to optimize content, distribution and audience growth
- Build a social-first and video-first content approach, ensuring stories are conceived and adapted specifically for each platform rather than simply redistributed from the website or TV
- Work closely with the editorial, video and audience teams to identify stories with strong social potential and determine the best format, angle and distribution strategy
- Lead the approach to short-form video, including Reels, TikTok, Shorts, explainers and other native formats
- Bring strong news judgment and understand how breaking news, major stories and developing topics should be handled across social platforms
- Define and track key performance metrics, including reach, engagement, watch time, completion rates, follower/subscriber growth and referrals
- Continuously experiment with new formats, storytelling approaches, tools and emerging platform trends.
- Build effective workflows between social, editorial, video and other newsroom teams
- Lead and develop the social media team and help define the capabilities required as the new digital newsroom evolves
Requirements
~1 min read- Significant experience in digital media, publishing, news, content or another high-volume content environment, ideally within a newsroom or digital publisher
- Proven experience leading social media strategy and delivering measurable audience growth across multiple platforms
- Strong analytical and reporting capabilities, with hands-on experience using social media analytics, reporting and performance monitoring tools (e.g. Meta Business Suite, YouTube Analytics, TikTok Analytics, Google Analytics 4, Looker Studio or similar)
- Ability to interpret performance data, identify trends and translate insights into actionable content and audience growth strategies
- Strong understanding of social-first storytelling and short-form video
- Excellent editorial judgment and the ability to identify what makes a story relevant and engaging for different audiences and platforms
- Strong understanding of platform algorithms, audience behavior and content performance
- Experience managing and developing teams
- The ability to operate effectively in a fast-moving environment where priorities can change quickly
- Fluency in Greek and English
- High ethical standards, fitting with the Values of Antenna Group
What We Offer
~1 min read✓Competitive Salary Package
✓Health & Life Insurance Plan- Comprehensive coverage for your well-being
✓Friendly & Collaborative Workplace -Join a team that values teamwork, creativity, and strategic thinking
Location & Eligibility
Where is the job
Spata, Greece
On-site at the office
About this job
- Posted
- Today
Listing Details
- Posted
- October 16, 2026
- First seen
- October 16, 2026
- Last seen
- October 16, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 60%
- Scored at
- October 16, 2026
Signal breakdown
freshnesssource trustcontent trustemployer trust
Antenna is a data and analytics company that provides insights into subscriber behavior and market trends within the subscription economy, particularly for media and entertainment services.
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