Head of Growth Marketing

CroatiaRemoteFull-timeexecutive

MarketingGrowth Marketing

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Quick Summary

Requirements Summary

At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business.

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MarketingGrowth Marketing

The Head of Growth Marketing will lead customer acquisition, retention, and reactivation strategies for a digital storefront offering in-game currencies and digital goods across Africa and the Middle East. This hands-on leadership role combines strategic ownership of paid acquisition budgets with the development of high-impact CRM and lifecycle marketing programs. You will oversee performance across multiple channels, optimize customer acquisition costs and returns, and drive sustainable revenue growth through data-informed decisions. Working closely with Product, Data, creative specialists, and market teams, you will turn commercial priorities into effective campaigns and measurable results. You will also build and develop a high-performing team while establishing a culture of continuous experimentation and creative optimization. This is an exciting opportunity for a commercially minded growth leader who thrives in a fast-paced, remote-first environment and enjoys balancing strategic direction with hands-on execution.

Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.
Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.
Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.
Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.
Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.
Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.
Establish a high-tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.
Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.
Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.
Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth.
Balance long-term growth planning with hands-on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Requirements

~1 min read

At least 6 years of experience in growth marketing or performance marketing within gaming, e-commerce, consumer applications, or a similar digital business.
Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation.
Ability to translate quarterly growth strategies into practical execution, moving comfortably between high-level planning and hands-on campaign management.
Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.
Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics.
Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes.
A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes.
Ability to thrive in a fast-moving, growth-stage environment and collaborate effectively with distributed, cross-functional teams.
At least 2 years of team management experience is preferred.
Experience developing direct-to-consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.
Familiarity with African markets, the Middle East, or other emerging markets is considered a plus.