Platform Partnerships Director

Definitive Healthcare is building a market-leading digital audience business that enables healthcare brands, agencies, and platforms to activate high-quality HCP and consumer (DTC) audiences across the AdTech ecosystem. We are hiring a Platform Partnerships Director to own our platform partner relationships and grow the revenue that flows through them.

This role is the bridge between our data and the platforms where it is activated. You will manage and grow relationships with DSPs, SSPs, data marketplaces, curation platforms, and identity providers - keeping our audiences live and performing, signing the right new partners, and collaborating on healthcare solutions (curated deals, packaged offerings, co-developed products) that differentiate Definitive Healthcare in market. You will also be the market's voice back into Product: what partners are asking for, which audiences are being used, and where demand is growing.

Reporting into the AVP, Digital Sales, this is a highly cross-functional role working with Product, Data Science, Data Engineering, Sales, Operations, and external AdTech platform partners.

• Own the day-to-day relationship with existing platform partners (e.g. LiveRamp, DSPs, marketplaces, social platforms), maintaining consistent contact and serving as their commercial point of contact.
• Identify, evaluate, negotiate, and sign new distribution partners, prioritizing those that expand reach into the audiences buyers actually want.
• Resolve partner-facing issues with audience delivery, match rates, and distribution.
• Stay current on privacy, regulatory, and platform compliance requirements - healthcare data considerations, platform policies, NAI/DAA frameworks - and advise teams on what is commercially viable.

• Oversee the integration process end to end for each partner, from technical specs through to audiences live and performing in market.
• Represent commercial and business requirements as Product, Data Engineering, and Operations define onboarding, mapping, and maintenance of audiences across platforms.
• Advise on naming conventions and platform mappings so audiences are positioned clearly for buyers.

• Own revenue performance by partner: track what each channel earns, flag underperformance, and act on it.
• Drive revenue growth through partner education - training partner seller teams on our audiences, use cases, and differentiation.
• Build the positioning, enablement materials, and go-to-market messaging partners need to sell our data, working with marketing and sales.
• Monitor partner commercial health and contract terms, escalating risks and surfacing expansion opportunities early.

• Track which audiences are being used, by whom, and where demand is growing, and feed that back to Product as a regular, structured input.
• Synthesize partner, buyer, and sales feedback on data quality, freshness, and coverage into clear direction for the teams building products.
• Bring market and competitive intelligence to the evolution of our audience taxonomy (specialty, clinical area, intent, demographics, behaviors).
• Pressure-test new audience concepts against market demand, partner appetite, and competitive positioning, and advise on roadmap prioritization based on commercial impact.

• 5-8 years of experience in AdTech, Martech, or digital audience/marketing, including direct ownership of platform or data partnerships.
• Track record of signing new partners and growing revenue through existing ones, including commercial negotiation.
• Working knowledge of the commercial models for launching data or audience products into third-party marketplaces and partner platforms (DSPs, data marketplaces, onboarding environments, clean rooms).
• Understanding of programmatic advertising, audience taxonomy, and onboarding workflows sufficient to advise and influence the teams building these products.
• Comfort partnering with product, data engineering, and data science teams - translating market and commercial insight into product direction, without owning the build.
• Strong commercial instincts, with the ability to interpret market signals, partner feedback, and performance data to inform strategy.
• High bias for action, strong relationship-builder, curious, organized, and eager to grow in a fast-moving environment.

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there.”

-Profile Analyst

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

Privacy 
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.

Please note: All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators using an @definitivehc.com email address. We do not advertise open roles on Facebook and will never request money transfers or ask candidates to purchase equipment with a promise of reimbursement. If you receive any suspicious communication, please contact careers@definitivehc.com to verify your status in the application process.