CRM Strategist @ Accenture Song

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song. 

At Accenture Song, the combination of your ideas and the latest technologies has a chance to result in fascinating solutions. If these goals reflect your ambitions, this is your chance to stand out and face our challenges in the best way. 

For more information about Accenture Song Poland please visit our website. 

As a CRM Strategist, you will support creating strategies that elevate customer engagement and deliver measurable impact for our Client. You will work as a part of a team to ensure the strategies are deployed and activated at market level and work with performance reporting for further optimization. Our Client operates in B2B environment – having experience in such is nice-to-have (but not a must, B2C works as well if you’re eager to learn). Your focus will be refinement of lifecycle programs, tailored to buying groups, ensuring best-in-class communications across global journeys. 

You will:

• Support our Planning Partner in development of CRM strategies and overarching messaging for acquisition, onboarding, inlife & retention, leveraging insights and MarTech solutions.
• Design customer journeys across touchpoints, look into personalization tactics as well as come up with segmentation proposals to develop the most compelling communications.
• Go through Client’s Digital Asset Management repository to conduct content mapping to journeys proposed.
• Generate actionable insights from data and performance metrics to optimize future campaigns. 
• Develop best practices & support global, local teams in delivering the best-in-class CRM experience.

As a CRM Strategist you will be reporting to our Planning Partner and work for one of our clients. You will have an opportunity to turn your ideas into tangible journeys deployed across several markets. Aside of that, approximately 50% of your time for the same Client will be dedicated to working with Data & Analytics team, reporting to our Program Lead. You will support the Program Lead, triage the requests and help Data & Analytics team by coordinating their activities to ensure they deliver on the agreed goals & business objectives.

As a result, we’re looking for candidate with the following feats: 

• →Minimum 2 years of experience supporting CRM strategy, customer engagement programs or working within a marketing consultancy environment.

• →Good understanding of customer lifecycle management, segmentation, and personalization. 

• →Ability to work with data analyst teams but also interpret data, identify trends, and translate insights into actionable strategies.
• →Comfortable working with cross-functional teams in a global setting (most of the time in English).

• →Project coordination skills and familiarity with work management tools supporting delivery of business objectives in data and analytics-related initiatives.

• →Strong presentation and storytelling skills to influence decision-makers. 

• →Fluency in English (C1) and Polish (C1). 

• Past or present exposure to Salesforce Stack, especially marketing related platforms (Marketing Cloud / Account Engagement).
• Experience in working on CRM within a B2B Environment (our Client operates in such).
• Exposure to AI-driven tools leveraged in marketing to drive personalization.
• Practical, hands-on experience in areas such as prompt engineering to make your work more seamless.

Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don't meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law. 

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities. 

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with. 

Clicking apply I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes, and that it is a data controller within the meaning of GDPR. More information about Accenture (and if necessary also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy 

Visit us at www.accenture.com 

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.