Specialist, Media - North America

Overview

The Specialist, Media – North America is a digital-first role supporting the planning, activation, optimization, and measurement of Tiffany & Co.’s media initiatives across the US and Canada. Reporting to the Manager, Media – North America, this role helps manage day-to-day execution across paid social, programmatic display and video, creator amplification, audience targeting, and reporting, while partnering across channels to deliver integrated campaigns.

The ideal candidate combines strong digital media fundamentals with hands-on campaign management, analytical rigor, and a passion for luxury brand marketing.

Key focus areas include:

• Digital Campaign Management: Support activation and ongoing management across paid social, programmatic display and video, and creator-led media. 
• Audience Strategy & Activation: Coordinate audience targeting and activation, including CRM audiences, across applicable platforms and partners. 
• Measurement & Reporting: Support reporting delivery, performance analysis, and measurement workstreams, including EOC reporting, MMM, and brand lift studies. 
• Creator & Cross-Functional Coordination: Coordinate closely with PR, Creative, Brand Management, eCommerce, and agency partners to connect creator activity and digital media execution. 
• Executional Excellence: Maintain rigorous attention to detail across campaign timelines, trafficking inputs, creative delivery, platform requirements. 
• Innovation & Best Practices: Bring forward platform updates, audience opportunities, industry insights, and best-in-class thinking to continuously elevate digital media planning and execution.

The Specialist models and champions Tiffany & Co.’s core belief—People Make the Difference—and lives our values: Be Creative & Innovative, Deliver Excellence, and Cultivate an Entrepreneurial Spirit.

Key Accountabilities  

• Education & Experience: Bachelor’s degree with a minimum of 4 years of experience in digital media, marketing, media agency, retail marketing, or brand management. 
• Digital Media Experience: Hands-on experience supporting paid social and programmatic display or video campaigns, including campaign setup, creative requirements, pacing, optimization, and reporting. 
• Audience & Measurement: Working knowledge of audience targeting, first-party data activation, digital measurement, and performance metrics. 
• Analytical & Technical Skills: Strong analytical skills and advanced proficiency in Excel and PowerPoint; able to validate data and communicate clear performance implications. 
• Project Management: Highly organized and detail-oriented, with the ability to manage multiple campaigns, stakeholders, deadlines, and dependencies simultaneously. 
• Collaboration & Communication: Strong written and verbal communication skills, with experience partnering across internal teams, agencies, platforms, publishers, and external partners. 
• Adaptability & Drive: Proactive, curious, and comfortable working in a fast-paced environment with evolving priorities. 
• Team Orientation: Demonstrated team player who contributes to a collaborative, positive work environment and represents Tiffany & Co. with professionalism and poise.

• Experience with Meta, TikTok, Pinterest, YouTube, Google Campaign Manager, DV360, or comparable paid media platforms and ad-serving tools. 
• Familiarity with CRM or first-party audience ecosystems, data onboarding, clean-room or privacy-safe activation, and brand lift or marketing mix measurement. 
• Experience coordinating paid creator or influencer amplification with PR, social, creative, or agency teams. 

• Experience within luxury marketing, high-end retail, or premium consumer brands. 

  The hiring range for this position ranges from $80.000 - $90.000 on a full time basis. The rate of pay offered will be dependent upon candidates’ relevant skills and experience. 

  #LI-Onsite