Senior Creative Director, Design (Hybrid) - Medicine Marketing & Communications

Strategy and Design

• →The Sr. Creative Director (design) is responsible for the development of the visual expression and creative strategy of the brand for all projects, including (but not limited to) digital, print, social, video and environmental design while providing clear and productive creative direction to team members.
• →Establish best-in-class design for WashU Medicine while also pitching in and helping whenever and wherever needed, but this should not come at the expense of the development and productivity to other team members.
• →Strong design proficiency in a variety of capacities, especially digital, with a devotion to grammatical and material accuracy.
• →Advanced understanding of typography, composition, color theory and design best practices and technologies.
• →Work with the team to ensure the work delivers on the strategy, determine the effectiveness of the work after it has been activated, and use the learnings to make the necessary adjustments and improvements to future work.
• →Monitor projects through all phases of production.
• →Effectively handle multiple assignments and manage multiple team members at one time and adhere to client budget and time constraints.

Concepting and Idea Development

• →Lead, inspire, motivate, and develop a creative team of art directors and copywriters.
• →Develop strategy, concept ideas, and provide direction to the team throughout the creative process.
• →The Sr. Creative Director possesses strong creative ideas, but more importantly gives others the confidence to express their ideas, too. People shouldn’t work with you because they have to — they should work with you because they want to.
• →Present and sell in the department’s work in compelling ways to clients. The presentation should demonstrate a clear vision of how the work addresses the client challenge.
• →Interact with members of the creative team to develop creative concepts and executions of assigned project(s).
• →Possess solid understanding of the market dynamics and challenges of the medical and higher education categories.
• →Present new ideas to members of the team.

Mentorship (Talent and Resource Development)

• →The Sr. Creative Director ensures the professional development and readiness of the creative team so their team members are learning, growing, and getting better every single day.
• →Train and supervise assigned staff of designers, writers, and production personnel; oversee their execution of all assigned creative efforts to insure they are on strategy, on budget, and on schedule.
• →Resolve differences with other team members throughout the agency which may lead to discord in the office.
• →Effectively promote the overall creative capabilities of the department.
• →Share best practices to benefit overall creative staff/communications professionals at the School of Medicine.
• →Other duties as assigned.

• Seven years of experience in a similar role managing creative teams.
• Strong design background, with proficiency in the digital space.
• Experience in brand identity development.
• Think creatively + strategically and provide marketable solutions in concepts, development, and producing tactics through the filter of brand voice.
• Convey the vision and values of the agency to staff.
• Experience working on healthcare, pharma, medicine or higher education.
• Bachelor's degree in Fine Arts, Marketing, Communications, Advertising, or related field preferred or Master's degree.
• Experience in both traditional and digital media.
• Strong attention to detail. The Sr. Creative Director (design) is required to use a keen eye and sense of design and communication to ensure that every piece of visual work is mistake free and lives up to the Marketing and Communications Team’s high standards.
• Ability to lead by example and continue their own development within the agency.
• Desire to work collaboratively as part of a larger team in a fast-paced environment.
• Desire to take on new challenges, grow and learn every day.
• Polished presentation skills demonstrating a clear vision of how the work addresses the client challenge.
• Have a passion for marketing, staying informed of industry best practices.
• Be a leader of the overall business and process, working with account and project manager teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Excellent verbal and written communication skills.

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