Media Buying Specialist

We are seeking a highly motivated and analytically strong Media Buying Specialist to manage and optimise our paid media investments in support of institutional branding, student recruitment, thought leadership, and content amplification efforts.

Reporting to Head, Digital Communications from the Corporate Communications Office, the successful candidate will oversee end-to-end paid media execution across social platforms, search engines, native/content discovery networks and beyond, with a particular focus on the distribution and performance of long-form editorial, research, and institutional content in furtherance of building NTU’s global brand presence.

This is an in-house role, working closely with internal stakeholders across the University.

1. Media Planning and Campaign Management

• Develop and execute integrated paid media strategies aligned with institutional priorities, campaign objectives, and audience segmentation frameworks.
• Plan, launch, and manage campaigns across:
  • Paid social (Meta, LinkedIn, TikTok, YouTube and relevant platforms)
  • Search engine marketing and display advertising
  • Native and content discovery platforms (e.g., Outbrain, Taboola, and similar networks)
• Translate campaign briefs and editorial priorities into structured media plans, budgets, and flighting schedules.
• Own full-funnel media activation, from awareness and consideration to lead generation and engagement.

• Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
• Minimum 2–4 years of hands-on experience in performance marketing or digital advertising.
• Demonstrated experience managing paid campaigns across:
  • Meta and LinkedIn Ads
  • Google Ads (Search and Display)
  • Native/content discovery platforms
• Strong understanding of ad operations workflows and best practices.
• Proven ability to manage multi-campaign portfolios with disciplined budget control.
• Experience working with analytics and tracking tools, including GA4, GTM, and reporting platforms.
• Excellent analytical, organisational, and documentation skills.
• Strong written and verbal communication skills.

We regret to inform that only shortlisted candidates will be notified.